What’s Vacant Home Staging?
What is Vacant Home Staging?
Professionally Styling a vacant property is VERY necessary, as most people can’t see its true potential until it’s furnished and staged. Why?
The short answer is because over 90% of visitors to the home are unable to see past the empty walls! Only 10% of the public can visualise what furniture would go where and the full potential of a rooms space.
Vacant Home Staging your property will make ALL the difference and will allow you to sell the home faster, for more money and in less time. It will make the home far more appealing to a wider range of potential buyers.
For most people, a home is their largest purchase and biggest asset. Walking through an empty house can be uninspiring and overwhelming to buyers.
Home staging brings the imagination and insight they need to become excited about a property.
As head designer, I will bring furniture, artwork, rugs, lighting, plants, and accessories into vacant houses, transforming them into homes that look luxurious and lived in.
My styled properties sell quickly, and for the highest prices in their neighborhoods.
The 5 Most Important Facts of Staging Vacant Homes are:
1. People don’t buy houses. They buy homes.
The number ONE reason a buyer purchases a home is because it “felt homely and welcoming ” It was warm,inviting and the buyer made an emotional connection with the home. When have you ever heard of an empty, vacant room described as warm and inviting? Sterile, cold and uninviting are the three most popular words to describe an empty room.
2. Without furniture, there is no frame of reference.
How big is the room? How will I arrange my own furniture? Where will my sofas go? Without any furniture in a room, it is incredibly difficult to tell the scale and size of a room. When the buyer does not have answers to their questions, they simply just walk away.
What is this room for? What is the room’s function? Is it a living room or dining room, many agents can’t tell you either, especially in an unfurnished or vacant home. Don’t keep them guessing, because it only distracts them from considering the home as a purchase.
3. When a room is kept empty, buyers focus on negative details.
Can you imagine a brand new Mercedes or BMW without a paint job? Do you think people would notice the beautiful car or the missing paint? It’s so much easier to notice that crack in the wall or the chip in the tile when there is nothing else to look at. Home staging capitalizes on the positive aspects of a home while de-emphasising the negative aspects, in order to position a home that will make an emotional connection with buyers.
4. Only 10% of home buyers can actually visualise the potential of a home.
Nine out of every ten people, that’s 90% walking into your home have no imagination of the wonderful possibilities your home has to offer them. They just can’t picture it. Don’t let a simple thing like no furniture or limited furniture ruin your sale. Don’t take those odds; they will hurt you in the price significantly! Price reduction is no way to sell a home by any agent.
5. Vacancy rate is at an all time high.
According to the Census Bureau the vacancy rate of homes is at the highest level they have ever seen since they started tracking it 40 years ago! Your home needs to differentiate from all the empty homes on the market that will continue to stay there without considerable price decreases. It is a BUYER’S market now, so as a seller you need to make your home unique from the rest of the similar houses for sale in your neighbourhood.