What is Home Staging ?
“It takes hands to build a house, but only hearts can build a home.”
What is Home Staging or Property Interior Styling?
1. Home Staging is the practical creativity and extraordinary expertise to professionally prepare a property to sell, so that it becomes infinitely more attractive to a far greater spectrum of potential property buyers. The property ultimately sells quicker and for more money while in turn becoming a small investment of the home seller.
2. Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want. Definition by Wikipedia.org
3. Home staging or styling and interior redesign are very closely related, but the preparation strategy is different. Home staging is preparing the home for buyers, whereas interior redesign is preparing the home for the home owners.
Both strategies should incorporate an eye for future resale value and strong organisational skills. They both also require a keen understanding of exactly who you are preparing the home for by interviewing them to discover their needs, demographics, and preferences.
4. Professional Property Styling is not about de-cluttering, tidying up and cleaning, but at its essence, it’s an “art form” born from extreme expertise in merchandising and interior designing a “vision and a lifestyle” that potential buyers will fall in love with! Property Styling, done correctly and professionally, provides the “props, vision and brain stimulation” for the buyer to mentally “move-in” to your property, while emotionally connecting them to the home as a whole! Once connected, the offer is made and not usually broken.
We work with our clients to ensure their spaces reflect a unique taste, flair, and sophisticated lifestyle.
Who is a “Professional Home Stager”?
It as anyone who has a home business with some form of recognised or accredited design and decorating training which is provable and traceable (SO many here in Perth are NOT qualified, always ask for their qualifications ) and performs these home staging/styling services for some monetary value.
The reality is there are not nearly enough good, professional certified home stagers out there and that is why it is still a relatively unknown practice here in Australia, but is gaining momentum now. There are many Home Stagers in NSW/QLD/VIC and all are trading very successfully. Home Staging has been in existence in the USA and UK since the mid 1980′s.